Tobacco and E-Cigarette Smoking in Europe

4motiv was commissioned to produce this animation about tobacco and e-cigarette smoking in Europe, for visitors to the Eurest-plus website to learn more about the Eurest-plus project.

Eurest-plus is a new research project funded by the European Union’s Horizon 2020 research and innovation programme. The main objective of Eurest-plus is to monitor and evaluate the impact of the Tobacco Products Directives (TPD).
https://eurestplus.eu

Europe has the highest prevalence of tobacco smoking in the world. The costs to Europe include 16% of deaths, 544 billion Euros to the health burden (2009) and 4.6% of EU GDP. Young people are drawn into a life of addiction by: the tobacco industry, illicit trade and lack of regulations. The Tobacco Products Directive requires member states to: increase pack warning labels, restrict certain additives and flavours, increase information to the public, regulate e-cigarettes and novel tobacco products and combat illicit trade. Effective monitoring and evaluation is needed to identify the impact of these policies, especially among young people. Eurest-plus sets out to achieve this involving researchers from 11 countries. Analysing policy implementation, plain packaging, warning labels, smoke free environments and e-cigarette use across 28 EU member states and 500 million people. Documenting changes in e-cigarettes packaging, warning labels, ingredients and safety features. Distributing findings to policy makers and the general public in Europe and around the world.