Now that we’re increasingly working with self generated content from our clients we would like to share some tips on filming on a smartphone. If you’re interested, have a look at this video. A lot of people have suggested we may be shooting ourselves in the foot by appearing to encourage more clients to film their own material. We actually think it can be a good thing and not just from a cost perspective. It’s a great way to involve people in the organisation particularly where the ‘voice’ of the employees is a critical aspect of the communications. That said there’s a fine line between creating communications that are casual and spur of the moment and communications that are just plain bad. In the end it’s all down to relevance, having an appropriate story to tell and creating impact – and, of course, that’s where we can help.